The Geert Hofstede analysis for
Brazil is similar to it’s Latin American neighbors. Uncertainty
avoidance ranks highest which indicates a high concern for rules,
regulations, controls and issues with career security – typically,
a society that does not readily accept change and is risk adverse.
A large power distance indicates that inequalities of power and
wealth have been allowed to grow with Brazilian society. High
long-term orientation ranking signifies Brazil has respect for
tradition
and supports a strong work ethic where long term rewards are
expected as a result of today’s work.
Brazil is similar to many Latin American countries
when analyzing Hofstede's Dimensions (see Latin America
Hofstede Graph below).
Brazil's
highest Hofstede Dimension is Uncertainty Avoidance
(UAI) is 76, indicating the society’s
low level of tolerance for uncertainty. In an effort
to minimize or reduce this level of uncertainty, strict
rules, laws, policies, and regulations are adopted
and implemented. The ultimate goal of this population
is to control everything in order to eliminate or avoid
the unexpected. As a result of this high Uncertainty
Avoidance characteristic, the society does not readily
accept change and is very risk adverse.
Brazil has a slightly higher Individualism (IDV) rank
of 38 compared to the average Latin population score
of 21. However, virtually all the Latin countries are
considered to be Collectivist societies as compared
to Individualist cultures. This is manifest in a close
long-term commitment to the member 'group', be that
a family, extended family, or extended relationships.
Loyalty in a collectivist culture is paramount, and
over-rides most other societal rules.
In
many of the Latin American countries, including Brazil,
the population is predominantly Catholic (see
Religions Graph below). The combination of Catholicism,
and the cultural dimensions shown in the Hofstede Graphs
above, reinforce a philosophy predicated in the belief
that there is an absolute ‘Truth”. As Geert
Hofstede explains about peoples with a high Uncertainty
Avoidance Index, their attitude is, “There can
only be one Truth and we have it.”
Brazil
is similar to many Latin American countries when
analyzing Hofstede's Dimensions.
Brazil's
highest Hofstede Dimension is Uncertainty Avoidance
(UAI) is 76, indicating the society’s
low level of tolerance for uncertainty. In an effort
to minimize or reduce this level of uncertainty, strict
rules, laws, policies, and regulations are adopted
and implemented. The ultimate goal of this population
is to control everything in order to eliminate or avoid
the unexpected. As a result of this high Uncertainty
Avoidance characteristic, the society does not readily
accept change and is very risk adverse.
Brazil has a slightly higher Individualism (IDV) rank
of 38 compared to the average Latin population score
of 21. However, virtually all the Latin countries are
considered to be Collectivist societies as compared
to Individualist cultures. This is manifest in a close
long-term commitment to the member 'group', be that
a family, extended family, or extended relationships.
Loyalty in a collectivist culture is paramount, and
over-rides most other societal rules.
In
many of the Latin American countries, including Brazil,
the population is predominantly Catholic (see
Religions Graph below). The combination of Catholicism,
and the cultural dimensions shown in the Hofstede Graphs
above, reinforce a philosophy predicated in the belief
that there is an absolute ‘Truth”. As Geert
Hofstede explains about peoples with a high Uncertainty
Avoidance Index, their attitude is, “There can
only be one Truth and we have it.” More
information on Geert Hofstede
Written
by Stephen Taylor - the Sigma Two Group
Three-piece
suits carry an "executive" connotation,
whereas two-piece suits are associated with office
workers. Conservative attire for women in business
is very important. Also make sure your nails are
manicured
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